Luroq London, founded in 2025 by Creative Director Sanya Yadav, is built on a vision to redefine versatility through structure and emotion. The brand is built around refining the everyday wardrobe through precise cut and a tailoring-led approach to modern dressing.

We prioritise the use of premium surplus fabrics, designing around existing materials to produce limited-run collections. Production is carried out entirely in-house, enabling close oversight of craft, working conditions, and long-term relationships with the people behind each garment. This approach reinforces a considered, socially responsible way of working grounded in material-led design.

Sanya, a graduate of the London College of Fashion and Istituto Marangoni Milan, brings a distinctly London perspective refined through Milanese sensibility and realised through the craftsmanship of Delhi ateliers. Luroq embodies quiet strength - refined, adaptable, and enduring.